Mach 8
Website Design
Client: Mach Eight
Website: Macheight.com
Date: February 2024 – April 2024
Challenge and Initial Research
The main challenge with Mach 8’s original website was its outdated design, which lacked a cohesive visual identity. A variety of colors were used throughout the site, making it unclear which one was truly representative of the brand. The goal was to create a clean, modern design that effectively communicated Mach 8’s unique approach to problem-solving. To inform the redesign, I conducted a competitor analysis, identifying key areas where Mach 8’s website could stand out while improving clarity and usability.
Wireframes
In the wireframing phase, I focused on creating a visually engaging layout by giving 50% of the banner space to large, impactful images. I was inspired by themes related to planets, physics, and space travel to evoke a sense of exploration and innovation. Special attention was given to the service pages, ensuring clarity and easy navigation. After two iterations, the client was thrilled with the outcome, appreciating the alignment of visuals with their brand identity.
Visual Design
For the visual design, I chose a color palette of blue and white to convey security and give the design a clean, modern feel. DM Sans, a simple sans-serif font, was selected to maintain a technological, direct tone without overwhelming users with too much detail. I also integrated subtle fade-in effects from various directions for the illustrations and text, adding an interactive dimension. Interactive cards mimicked real-world elements, making the experience more immersive and engaging.
Used Font and colors
Iconography for services
To enhance the visual appeal and thematic consistency of the website, I designed tailored icons with a grainy texture that evokes a starry space ambiance. This minimalistic style was inspired by planets and other space elements, making the icons feel more prominent and engaging. Each illustration represented specific services offered by Mach 8: AI Integrations, Data Pipelines, Web Applications, and Startup Consulting. This approach ensured that the icons not only served as visual aids but also communicated the essence of each service effectively.
The Results
The redesign of Mach 8’s website resulted in a noticeable increase in new leads filling out the contact form, along with higher rates of return visits from users. Following the launch, Mach 8 experienced an uptick in new and significant projects. The qualitative feedback underscored the website’s effectiveness in driving engagement and fostering business growth.